Since SEO is a very complex area, our goal is to bring closer and analyze which SEO services are important and useful for getting long-term results on Google search engines. We have decided to make it easier for you to understand and help you choose the right company for your brand services.

 

Why do small local businesses need SEO services?

 

Do you have a local pizzeria? Or maybe an online store for homemade creams? Do you run a small wood furniture company or do you own a beauty salon?

If your answer is yes to these or similar jobs, you need to be aware that it is necessary to keep in mind the competition and what it does and create quality content with the promotion of your company.

Today, a website is almost a must-have for any type of business. But it is not enough to just make or create templates that are available to everyone today.

To create quality content that will attract your potential customers, you need to know how to present and promote Google for its algorithm (which is constantly changing) to recognize and value you.

 

6 things you need to know for SEO strategy 

 

Website

The most popular platform for creating websites today is WordPress. It contains many free templates for a be0000autiful, visually arranged design. This kind of website is a complete hit for your business, today it is used by over 80% of small businesses.

You need a website that is tailored to mobile devices as we live today where most searches go via mobile phones.

Keyword Research

This is the most important step before you start doing on-site SEO. You must have asked yourself many times – what are my potential customers looking for and how do I get them? To answer this question, it is important to research the keywords that people are searching for and how to optimize the web around those words.

Google My Business

Today, many will agree that it is almost impossible to imagine that a small business does not google my business. Sometimes search engines make it the main source to find out information about a company, whether it needs pictures of where it is located or instructions on how to get to the store. This is one of the most important SEO services you should focus on as a small local business. You need to optimize your profile and set all the categories and descriptions that Google is looking for. In addition, it is crucial to respond to reviews and post once a week. All of these actions will help you rank higher on Google.

Link Building

Build secure connections in recent years without damaging Google’s reputation

and respecting their rules presents a complex and difficult situation.

Our first step is to return to the competition. Review what backlinks they have and improve your own SEO rankings.

One way to get and build a link to your site is by commenting on blogs, so in collaboration with the owner of that blog, it is possible to arrange a guest post.

Given that websites are aimed at becoming more visible and ranked higher, it is necessary to leave your mark on other internet sites with these steps. The guiding thought in this whole process is Creating the local connections that bring the greatest value to a particular business.

Citations NAP

NAP represents the name, address, and telephone number and you need to ensure that they are visible everywhere on your website.

Citation pages are like backlinks but do not necessarily lead to your website.

By listing your business on the citation list, you increase your visibility and help Google position you more. For this reason, your NAP must be consistent everywhere, whether it is the web, social media, or various citations.

Social Media Posts

Regular posting on social networks, such as Facebook and Instagram, at least once a week helps rank your website. Social networks follow the above citation sites. The key is to optimize your profiles according to the keywords you want to rank for.